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David Bellis

Founder and Operator

David is the Founder and Operator of Asset Performance Institute (API). He is a Certified Strength and Conditioning Specialist and Combat Veteran who served over multiple deployments in support of Operation Enduring Freedom, Afghanistan (2008-2012). Post military career, he spent many years in Business Development working to help companies solve complex problems. With his additional background in marketing and exercise science, he turned his experiences and expertise to coaching and education.


David founded API to help serve those who serve us. With the dynamic world we live in, he believes that our communities need to support our heroes and ensure they are receiving the best training for physical fitness, nutrition, sleep, and mindfulness so they can be their best selves and perform when called upon. 


Notable trainees and accomplishments:


  • Contractor and Coach for the United States Army Holistic Health and Fitness (H2F) program

  • Helped to install first implementation of the H2F program for the 101st Airborne Division (Air Assault)

  • The first Human Performance Coach in H2F program history to deploy TDY and train troops overseas (Estonia and Germany)

  • Implemented programs for the 2-506th Infantry Regiment, 3rd Brigade Combat Team, 101st Airborne Division (Air Assault) – 550+ soldiers

  • Individualized one-on-one coaching for numerous infantry officers to prepare for, and ultimately pass, the Range Assessment and Selection Program. Officers are currently serving at 75th Ranger Regiment 

  • Currently serves as a provider for Warriors’ Ascent, a Kansas City based non-profit for Veterans and First Responders battling PTSD

  • Denver Police - Individualized training and consultation installed for an active officer

  • Fire and EMS in western KS (Newton and surrounding areas) - Individualized training and consultation

  • Former Special Forces (Green Berets), Apache helicopter pilots, and Rangers -
    Individualized training and consultation

  • Coached D1 Football Power Five level athletes, high school and collegiate track runners, professional fighters, and more


David has a Bachelor of Business and a Bachelor of Science from The University of Kansas. He is a Certified Strength and Conditioning Specialist with National Strength and Conditioning Association.

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Asset Performance Institute

At API we strive everyday to help build Resilient, Fit, Reliable professionals. Our motto, Be An Asset, Not a Liability. We provide health & resiliency programs to tactical and essential professionals (Police, Fire & EMT, Military, Nurses, and Corrections). Our goal is to educate and empower those individuals with science backed knowledge in Exercise Science, Sleep, Nutrition, and Mental Health tools. We look to reduce injuries and the cost that come with them, while strengthening these professionals and improving their overall health and quality of life (on and off the job). Implementation of our programs can result in cost saving from medical expenses, improved job readiness, and decreased man hour issues. We create custom plans to meet Specific Demands! Through thoughtful analysis, we create a program that meets your demands and helps to enhance a culture that is resilient.

  • ​Credibility: We believe actions speak louder than words, and results are the product of actions. We deliver at the highest level. 

  • ​Authority: What we do is backed by science and proven by action. We hold the standard.

  • ​Benefit: The ROI of our programs are monumental; for people, departments, and agencies. Physically and Monetarily! API also offers professional strength & conditioning programs directly to these professionals (and any community member) via our state of the art App.

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